If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion.

Welcome to the Activation Point™, where you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. The Activation Point is a publication of the Communications Leadership Institute™ and Spitfire Strategies™.

Tell us about how you're using the Activation Point in your work or share an example of an "activation point in action" -- when the right people at the right time are persuaded to take an action that leads to social change. Email us your story!


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